The Complete Guide to Using Social Proof in Ads and Landing Pages

…are individuals who have become well-known and sought after industry experts. For instance if you’re an SEO consultant, and you get an endorsement on your website from Rand Fishkin (who is often regarded as the father of SEO …. [article continues]
Source: http://www.business2community.com/online-marketing/complete-guide-using-social-proof-ads-landing-pages-01752879

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