A Step-by-Step Guide to Conducting Competitive Analysis

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy, etc. – and you can definitely use it for UX and conversion optimization, too. If you do invest in competitive analysis (CA), you will reap th… [article continues]
Source: http://www.business2community.com/strategy/step-step-guide-conducting-competitive-analysis-01841377

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