The Worldpress Longtail Blog Strategy

Using WordPress Tags and Google+ targeting longtail keywords can really turbo charge rankings for multiple reasons, not only the long tails but also your mid tail and main SEO target keywords.

In the video below I first go over the strategy in brief, and then slowly make a post with this strategy so you can see every step of the way. Be warned though, my idea of a “quick video” on this turned into a 44 minute epic, so you may want to grab some strong coffee lol – if you’re pretty tech / SEO savvy the first 5-10 mins though should do the trick.

I’ve also made a little tool below to help speed up making lists for hashtags and WordPress tags for this strategy…

https://www.scott.services/tool

Any questions on it please feel free to contact me 🙂

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The post The Worldpress Longtail Blog Strategy appeared first on Scott SEO & PPC Services.

source https://www.scott.services/the-worldpress-longtail-blog-strategy/
Source: http://scottservicesuk.blogspot.com/2018/04/the-worldpress-longtail-blog-strategy.html

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10 Best SEO Plugins for WordPress

Original source: 10 Best SEO Plugins for WordPress via DailySEOblog.

According to data published by Internet Stat Lives, Google receives more than 66,000 searches per second on any given day. People are increasingly asking Google questions. However, even after such thirst for knowledge, why is it that many websites offering the right answer are not exposed to the audience? I have always found Google to…

Source: https://dailyseoblog.com/best-seo-plugins-for-wordpress/#utm_source=rss&utm_medium=rss

Episode 11: How to Make Money with Affiliate Marketing

Original source: Episode 11: How to Make Money with Affiliate Marketing via DailySEOblog.

Do you want to make money while you sleep? Are you looking for passive income? Affiliate marketing is what you should consider. Look around you, affiliate marketing is being implemented across a wide range of social media channels. And, it is gaining popularity with the rising success of online shopping. People looking for an alternate…

Source: https://dailyseoblog.com/how-to-make-money-with-affiliate-marketing/#utm_source=rss&utm_medium=rss

Episode 10: How to make money from your blog with AdSense

Original source: Episode 10: How to make money from your blog with AdSense via DailySEOblog.

Placing ads on their blog is the most common way bloggers make money, just like I did. Each time an ad on their website is clicked by a visitor, the blogger is paid for that click. Nowadays, bloggers have the options to choose from the endless advertising programs. However, I would recommend you to go…

Source: https://dailyseoblog.com/how-to-make-money-with-adsense/#utm_source=rss&utm_medium=rss

Episode 9: How to write compelling content that Google loves

Original source: Episode 9: How to write compelling content that Google loves via DailySEOblog.

When an Internet user types something in Google’s search box, they might be least bothered about knowing why one webpage ranks #1 and another comes at the bottom of Page 5. They are most likely to find what they are looking for among the first few search results, with the tiniest percentage of visitors even…

Source: https://dailyseoblog.com/how-to-write-compelling-content-that-google-loves/#utm_source=rss&utm_medium=rss

Episode 8: How to Decide What Content to Blog About

Original source: Episode 8: How to Decide What Content to Blog About via DailySEOblog.

Staring at the blank screen again? This is one experience that every blogger will identify with! Writer’s block isn’t about being a novice or a pro blogger, it is about being able to come up with a great idea for a content piece. Content is not called King for nothing. When pitted against paid search,…

Source: https://dailyseoblog.com/how-to-decide-content-to-blog/#utm_source=rss&utm_medium=rss

Google’s “Random Algo” Explained

So what is Google’s “random algo” or “rank modifier” that it also goes by? well in the video at the end of this page (HIGHLY recommend viewing on this subject, if you prefer to watch than read, scroll down now) we go into depth on what it is and I highly recommend watching the video, but in essence, its designed to try and fool / worry the unknowing SEO provider and / or SEO client. Basically, if Google spots anything that could be SEO, they roll a dice on three metrics…

  1. positive or negative
  2. time frame
  3. position adjustment

Here’s some examples based on different scenarios…

An SEO gains a brilliant backlink to the site, the anchor text is natural, the content of the site and theme related to the target site, high quality original content on the page that links to the target site, etc etc. Google spots this, and this new link gives the target page a boost in trust, authority and power to take the target keyword from position 8 on page 1, to position 5, but the random algo kicks in, and rolls the dice on the three metrics and picks…

  1. positive or negative = negative
  2. time frame = 3 weeks
  3. position adjustment = 10

So instead of jumping to position 5, which this backlink has really given, the random algo pushes their 8 position down to position 18 for 3 weeks. If the link is still there in 3 weeks, this random algo is removed and they gain what they should of, and jump to position 5. If you didn’t know about the random algo, you may panic that this link has sunk the ranking from position 8 to 18 and remove it and never wait out the random algo and now that position 5 is lost, AND, you may of just tipped off Google you’re doing SEO because if this link wasn’t for SEO gain, why was it removed soon after a dip in rankings.

what is the Google random algoHere’s another example….

An unknowing SEO sees a great gig on fiverr where they can get 100,000 backlinks to their site for just $5, they’ve read that backlinks are powerful for SEO so they order 10 of these for $50, so 500,000 backlinks. These are made and point links to the target site all using the same anchor text, and all the links are from spammy websites. At the moment they’re ranking position 27 for their target keyword and they fire the 500,000 links to the target page, Google spots this and these link reduce trust and should take their position 27 to position 90 BUT, the random algo fires up yet again…

  1. positive or negative = positive
  2. time frame = 2 months
  3. position adjustment = 7

So their position 27 moves up to 20, the SEO thinks “wow this is brilliant” and buys even more so now there’s another 500,000 spammy links (upon seeing this Google would fire off another random algo layered on top of the first). After 2 months the random algo falls off, and the page drops to position 90. Google fooled the SEO into thinking they were good links so they would do more.

Now this is where it gets “fun”. Backlinks are not the only thing to fire off a random algo, other metrics such as: social signals, page / html / site changes, different user metrics, etc and to make it even more complex, every one of these gets its own random algo. For example, lets take just one metric, backlinks, and take the situation where a backlink is added daily to link to a target site, so every day a random algo fires, then daily the random algos could be something like…

day 1 = positive / 8 days / 3 positions

day 2 = positive / 32 days / 1 position

day 3 = negative / 2 days / 76 positions

…. etc – so when this is happening on every backlink found and processed, every social signal, every site change, the somewhat “simple” idea Google has come up with here is just beautiful (from their side at least lol) in making SEO testing take a lot longer (as you need to stop SEO tests and then wait it out for the random algos to “fall off”) and makes it easier for SEO to panic and shoot themselves in the foot, and finally it makes it harder for clients buying SEO services to see what is working / isnt. For example, a client may rank at position 20 for a keyword, start with a great SEO provider who does amazing work and out of “bad luck” with the random algos, actually see things get worse for a time. If the SEO and client arent a) aware of the random algo and b) able to test and verify rank drops arent due to other reasons (as you can’t and shouldnt just write off a rank drop as “probably the random algo” as there could be other reasons such as site issues, page issues, content issue, negative seo etc) then the client may think the SEO service isnt working and stop (which is what Google wants).

Any questions on the above please feel free to shoot me an email at scott@scott.services, I’ve love to hear from you, and all the best with your SEO, Scott 🙂

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If you’d like to get even more information about it, why not check out Googles patient on this at https://patents.google.com/patent/US20090171943

 

The post Google’s “Random Algo” Explained appeared first on Scott SEO & PPC Services.

source https://www.scott.services/googles-random-algo/
Source: http://scottservicesuk.blogspot.com/2018/04/googles-random-algo-explained.html